Through Informed Health Choices you now have an opportunity to have a powerful impact on the
cost and quality of the medical care and treatment provided to your membership. Because you support
informed medical decisions, your employees, members, associates and their families will now be able
accomplish in 5 minutes what it would have taken a very dedicated and determined individual many weeks
to research just a few years ago. You have an opportunity today to bring this advancement to your
medical benefit plan.
Ask any parent who has been through seemingly endless hours of waiting to learn of the outcome of a
treatment or surgical procedure on a seriously ill child...
Ask any adult who has spent days and nights at the bedside of a parent undergoing surgical or chemical
treatment for a cancer...
... how much value they would place on having the certain knowledge that their child or parent was in the
best possible hands ... because they themselves, or a friend or family member ... were able to research and
choose a hospital that had significantly better results, plus far fewer serious in-hospital complications.
Medical quality decision support tools such as Informed Health Choices are as important as
any recent medical breakthrough. The program is designed to give consumers (employee, union member,
association membership and their families) easy access to nearly 200 reports on serious medical conditions
and surgical procedures in communities across the United States.
Informed Health Choices has been established to make access to vital information possible for
all people with a need to know more about health choices and medical quality... for themselves or for a
family member.
Tens of thousands of times each day, somewhere in this country, these important decisions are being
made for you when they should be being made by you.
We believe that we will be able to start 2005 with about 500,000 participants having online access in the
"early adopter" phase of the program.
By 2006 we anticipate a membership of 15,000,000... and they will come from a variety of sources:
Associations, TPAs, unions, self-funded employers and from insurance companies.
If your organization would care to become part of this important program, please contact us for details
and a program demonstration.
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